# Landing page design

> One focused, fast landing page to launch a product, event or idea, designed to turn visitors into enquiries. Usually ready in about a week.

- Includes: Responsive on every device, Custom design, Contact form
- Typical timeline: About 1 week
- Price: quoted per project after a free email conversation
- By: Crashielab (https://crashielab.com/)

## Who it’s for

A landing page is one page with one job. It suits you when you have a single thing to promote and want people to act on it: a new product, a service you are testing, an event, a course, a waiting list or an advertising campaign.

It is also a sensible first step for a new business. You get a professional presence online quickly, and you can grow it into a full website once you know what your customers respond to.

If you offer several services, or people need to browse your work before they get in touch, a [full website](/services/small-business-websites/) is usually the better fit.

## What you get

A custom design built around the one action you want visitors to take, whether that is getting in touch, booking, signing up or buying.

- A custom design you see and shape before any code is written
- A clear structure: what it is, who it’s for, why it’s worth it, and what to do next
- Responsive on every device, and tested on real phones, tablets and desktops
- A contact form that sends enquiries straight to your inbox
- Fast loading, so visitors from ads and social posts don’t leave before it appears
- Page titles and descriptions set up, so the page looks right in search results and link previews

## What makes a landing page work

Most landing pages that fail do so because they try to say too much. A page that works answers a visitor’s questions in the order they ask them: what is this, is it for me, why should I trust it, and what do I do now?

That means one clear headline, a short explanation of the benefit, proof such as examples, numbers or customer words, and one obvious next step. Everything else is cut, including menus that lead visitors away.

Speed matters too. Many people arrive on a phone from an ad or a social post, and a slow page loses them before they read a word. Pages are kept light, with images sized for each screen.

## How it works

We start with a free email conversation about what you are promoting, who it is for and what you want visitors to do. You then get a written scope with the content, features, timeline and price, so you know exactly what you are paying for.

Next comes the design. You see it, comment on it and sign it off before the build starts. Once it is built and tested, you check a proof of the finished page, and nothing goes live until you are happy with it.

## Timeline

A landing page usually takes about 1 week. The quickest projects are the ones where the text, images and any logos are ready at the start. If anything still needs writing or sourcing, we agree in the scope who does it, so it doesn’t hold up the launch.

## Why work with an independent developer

You deal with the person doing the work, not an account manager. That keeps a small project small: questions get a direct answer, changes are quick, and nothing gets lost between people.

## Questions

### How long does a landing page take?

About 1 week from the signed-off scope to launch, as long as the text and images are ready or agreed in the scope.

### Can a landing page grow into a full website later?

Yes. It is built with the same care as a full site, so more pages can be added later without starting again.

### Will it work on phones?

Yes. Every landing page is responsive and tested on real phones, tablets and desktops before it goes live.

### Where do enquiries from the form go?

Straight to your inbox. The contact form is part of every landing page.

### Do we need to have a call?

No. Everything happens by email, at a pace that suits you, with no phone or video calls.
